VC BABY. Let's talk about it. We hear the two words "venture capital" and think of Sicilon Valley (both the location and show on HBO. And yes, this guy F*CKS). As founders, regardless of size or stage of our business, we're always thinking about capital and how to acquire it in order to scale faster.

As Alec Baldwin infamously said in Glengarry Glen Ross: "A-B-C. A-Always, B-Be, C-Closing. ALWAYS be closing, always be closing." Or if you've never seen that ICONIC FILM (which you should), you've probably heard the phrase "closers get coffee" or you think about being sold a car at a dealership.

SEASON TWO OF THE REFUND IS HERE! Join us (Jordyn DiOrio and Sara Schultz) as we kick off a new season and return old concepts that no longer serve our lives and businesses. Up first? Let's return the idea that numbers and financials are the ONLY metrics for success.

Think about when you're aimlessly walking down an aisle at Target (with your Starbucks latte). What entices you to grab something new off the shelf? Is it the color combination? The funky packaging? Or the overwhelming "I gotta have this" feeling that takes control and before you know it it's in your cart? That my friends, is the power of branding.

In this second installment of The Refund, we're returning the concept that you can't pay yourself as a business owner.

It's easier than you think, we promise.